PRIVACY POLICY
Version October 24, 2023

In this privacy policy, we BetterRanker the free SEO website checker, a brand of Jounetsu GmbH (hereinafter, we or us), explain how we collect and otherwise process personal data.

Personal data is understood to mean any information relating to an identified or identifiable person.

If you provide us with personal data ofother persons (e.g. family members, data of work colleagues), please make sure that these persons are aware of this privacy policy and only provide us with their personal data if you are allowed to do so and if this personal data is correct.

This is not an exhaustive description; other privacy policies or general terms and conditions, terms and conditions of participation and similar documents may govern specific matters.

This Privacy Policy is designed to comply with the requirements of the EU General Data Protection Regulation (“GDPR“) and the Swiss Data Protection Act (“FADP“). Whether andto what extent these laws are applicable, however, depends on the individual case.

The terms used are not gender-specific.

1. Who can I contact if I have questions about data protection?

Jounetsu GmbH, Bleichistrasse 8, 6300 Zug, Germany, is responsible for the data processing we describe here  , unless otherwise stated in the individual case. If you have any data protection concerns, you can contact our data protection advisor in accordance with Art. 10 DSG or 37 GDPR at

Postal address: Jounetsu GmbH,  Data Protection Department Bleichistrasse 8, 6300 Zug, Switzerland

Email: hello@betterranker.com 

2. What data do we collect?

We primarily process the personal data that we receive from our customers and other business partners in the course of our business relationship with them and other persons involved, or that we collect from their users during the operation of our websites, apps and other applications. To the extent permitted, we also obtain certain data from publicly accessible sources (e.g. debt collection  registers, land registers, commercial registers, press, internet) from authorities and other third parties(such as credit reference agencies, address dealers).

In addition to the data about you that you provide to us directly, the categories of personal data that we receive about you from third parties include, in particular, information from public registers, information that welearn in connection with administrative and judicial proceedings, information related to your professional functions and activities (for example, so that we can conclude and conduct business with your employer with your help),  Information about you in correspondence and discussions with third parties, credit information (insofar as we do business with you personally), information about you that people close to you (family, consultants, legal representatives, etc.) provide to us so that we can conclude or process contracts with you or with your involvement (e.g. references), your address for deliveries, powers of attorney, information on compliance with legal requirements such as the Anti-money laundering and export restrictions, information from banks, insurance companies, sales and other contractual partners of ours regarding the use or provision of services by you (e.g. payments made, purchases made), information about you from the media and the Internet (insofar as this is indicated in the specific case, for example in the context of an application, press review, marketing/sales, etc.), your addresses and, if applicable, interests and other socio-demographic data (for marketing), data related to the use of the website (e.g. IP address, MAC address of your smartphone or computer, details about your device and settings, cookies, date and time of visit, pages and content accessed, functions used, referring website, location information).

3. What do we use your data for?

We use the personal data we collect primarily to conclude and process our contracts with our customers and business partners, in particular in the context of the following activities:

“IT consulting and services, cloud solutions and application development”

As part of this activity, we collect personal data for business with our customers and the purchase of products and services from our suppliers and subcontractors, as well as to comply with our legalobligations at home and abroad. If you work for such a customer or business partner, you may of course also be affected in this capacity with your personal data.

In addition, we process personal data of you and other persons, to the extent permitted and deemed appropriate by us, also for the following purposes in which we (and sometimes also third parties) have a legitimate interest corresponding to the purpose:

• Offering and further developing our offers, services and websites, apps and other platforms on which we are present;
• Communicating with third parties and processing their requests (e.g. job applications, media enquiries);
• Testing and optimisation of needs analysis procedures for the purpose ofdirect customer contact and collection of personal data from publicly available sources for the purpose of customer acquisition;
• Advertising and marketing (including the organisation of events), provided that you have not objected to the use of your data (if we send you advertising as an existing customer of ours, you can object to this at any time, we will then put you on a blacklist against further advertising mailings);
• Market and opinion research, media monitoring;
• Asserting legal claims anddefending in connection with legal disputes and official proceedings;
• preventing and investigating criminal offences and other misconduct (e.g. conducting internal investigations, data analysis to combat fraud(g);
• Warranties for our operations, including but not limited to IT, websites, apps and other platforms;
• Video surveillance to safeguard domiciliary rights and other measures for IT, building and system security and protection of our employees and other persons and assets belonging to or entrusted to us (such as access controls, visitor lists, network and mail scanners, telephone recordings);
• Purchase and sale of business units, companies or parts of companies and other corporate transactions and the related transfer of personal data as well as measures for business management and to the extent necessary to comply with legal and regulatory obligations as well as internal regulations of the company.

Insofar as you have given us your consent to process your personal data for certain purposes (for example, when you register to receive newsletters or carry out a background check), we process your personal data within the framework of and based on this consent, insofar as we have no other legal basis and we need one. Consent given can be revoked at any time, but this has no effect on data processing that has already taken place.

4. Cookies/tracking and other technologies related to the use of our website

We typically use “cookies”  and similar techniques on our websites and apps  that can be used to identify your browser or device. A cookie is a small file that is sent to your computer or automatically stored on your computer or mobile device by the web browser you are using when you visit our website and install the app. If you return to this websiteor use our app, we will be able to recognise you, even if we do not know who you are. In addition to cookies, which are only used during  a session and deleted after your visit to the website (“session cookies”), cookies can alsobe used to store user preferences and other information for a certain period of time (for example, two years) (“persistent cookies“). However, you can set your browser to reject cookies, store them only for one session,or otherwise delete them prematurely. Most browsers are set to accept cookies by default. We use persistent cookies to help you remember user preferences (e.g. language, autologin), to better understand how you use our services and content, and to show you offers and advertisements tailored to you (which may also happen on other companies’ websites, but they will not know who you are from us, if we do so ourselves). because they only see that the same user is on their website who was on a certain page with us). Some of the cookies are set by us, and some are also set by contractors with whom we work.

If you block cookies, certain functionalities (such as language selection, shopping cart, ordering processes) may no longer work.

In our newsletters and other marketing e-mails, we sometimes and as far as permitted also include visible and invisibleimage elements, by retrieving them from our servers, we can determine whether and when you have opened the e-mail, so that we can also measure and better understand how you can use our offers and tailor them to you. You canblock this in your e-mail program; most of them are set to do this by default.

By using our websites, apps and agreeing to receive newsletters and other marketing emails, you agree to the use of these technologies. If you do not want this, you have to change your browser or browser. Set your e-mail program accordingly, or uninstall the app if this cannot be adjusted via the settings.

From time to time, we use Google analytics or similar services on our websites  . This is a service provided by third parties, which may be located in any country in the world (in the case of Google Analytics, it is Google Ireland (based in Ireland), Google Ireland relies on Google LLC (based in the USA) as a data processor (both “Google”, www.google.com), with which we can measure and evaluate the use of the website (non-personal). Permanent cookies set by the service provider are also used for this purpose. Wehave configured the service in such a way that the IP addresses of Google’s visitors in Europe are truncated before being redirected to the USA and thus cannot be traced. We’ve kept the “Data Sharing” and “Signals” settings off. Although we can assume that the information we share with Google is not personal data for Google, it is possible that Google may use this data for its own purposes to draw conclusions about the identity of visitors, create personalprofiles and link this data to the Google accounts of these individuals. If you have registered with the service provider yourself, the service provider also knows you. The processing of your personal data by the Service Provider is therefore carried outunder the responsibility of the Service Provider in accordance with its data protection regulations. The service provider only tells us how our respective website is used (no information about you personally).

We also use plug-ins from social networks such as Facebook, Twitter, Youtube, Pinterest, Xing, LinkedIn or Instagram on our websites. This is visible to you in each case (typically via corresponding symbols). We have configured these elements so that they are disabled by default. If you activate them (by clicking on them), the operators of the respective social networks can register that you are on our website and where and can use this information for their purposes. The processing of your personal data is then carried out underthe responsibility of this operator in accordance with its data protection regulations. We do not receive any information about you from him.

5. To whom will my data be shared?

Within the scope of our business activities and the purposes set out in No. 3insofar as permitted and deemed appropriate to us, also known to third parties, either because they process them for us or because they want to use them for their own purposes. In particular, the following positions are concerned:

• Our service providers (such as banks, insurance companies), including processors (such as IT providers);
• dealers, suppliers, subcontractors and other business partners;
• Customers;
• domestic and foreign authorities, offices or courts;
• Media;
• public, including visitors to websites and social media;
• competitors, industry organizations, associations, organizations and other bodies;
• acquirers or interested parties in acquiring business units;
• other parties in potential or actual legal proceedings;

all common recipients.

If we pass on data to third parties, we comply with the legal requirements and, in particular, concludeorder processing agreements or similar agreements with the respective recipients for the purpose of protecting your personal data.

6. Will my data be transferred abroad?

We may disclose data to persons, authorities, organisations, companies or otherbodies abroad. In particular, we may transfer personal data to all countries in which our processors process personal data.

If a recipient is located in a country without adequate legal data protection, we contractually oblige the recipient to comply with the applicable data protection law (for this purpose, we use the revised standard contractual clauses of the European Commission, which are available here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?), unless he or she does notis subject to a legally recognised set of rules to ensure data protection and we cannot rely on an exemption. An exception may apply, in particular, to legal proceedings abroad, but also in cases of overriding public interest or if the execution of a contract requires such disclosure, if you have given your consent or if the data has been made generally accessible by you, the processing of which you have not objected to.

7. How longwill my data be stored?

We process and store your personal data for as long as it is necessary for the fulfilment of our contractual and legal obligations or otherwise the purposes pursued with the processing, i.e. for example for the duration of theentire business relationship (from the initiation, processing to the termination of a contract) as well as beyond that in accordance with the statutory retention and documentation obligations. In doing so, it is possible that personal data will be retained for the period  in which claims can be asserted against our company and insofar as we are otherwise legally obliged to do so or legitimate business interests require this (for example, for evidence and documentation purposes). As soon as your personal data is no longer required for the above-mentioned purposes, it will be deleted or anonymised as a matter of principle and as far as possible. For operational data (e.g. system logs, logs), shorter retentionperiods of twelve months or less  generally apply.

8. How do we protect your data?

We take appropriate technical and organizational security precautions to protect your personal data from unauthorized access and misuse.

For security reasons, our TOMs are only available on request.

We take the protection of personal data into account as early as the development or selection of hardware, software or processes by means of appropriate technical and organizational measures. In addition, we ensure that thedefault setting is privacy-friendly.

Despite all safety measures, 100% security cannot be guaranteed.

9. Am I obliged to disclose my data?

As part of our business relationship, you must provide the personal data that is necessary for the establishment and execution of a business relationship and the fulfilment of the associated contractual obligations (you usually do not have a legal obligation to provide us with data). Without this information, we will generally not be able to enter into or perform a contract with you (or the entity or person you represent). The website cannot be used if certain information (such as IP address) is not disclosed to ensure data traffic.

10. Profiling and automated decision-making

We process your personal data, partly automatically, with the aim ofevaluating certain personal aspects (profiling). In particular, we use profiling to provide you with targeted information and advice about products. In doing so, we use evaluation tools that enable us to communicate and advertise in line with our needs, including market and opinion research.

For the establishment and execution of the business relationship and also otherwise, we do not use fully automated automatic decision-making (as regulated in Art. 21 rev or DSG22 GDPR). If we use such procedures in individual cases, we will inform you separately if this is required by law and inform you of the associated rights.

11. What data protection rights do I have?

You have the following rights under the data protection law applicable to you and to the extent provided for therein (such as in the case of the GDPR):

• the right to obtain information from us as to whether and which of your data we are processing;
• the right to have us correct data if it is inaccurate;
• the right to request the deletion of data;
• the right to request that we provide certain personal data in a commonly used electronic format or transmit it to another controller;
• the right to withdraw consent to the extent that our processing is based on your consent;
• the right to request further information necessary for the exercise of these rights;
• the right to appeal in the case of automated individual decisions (No. 10) State your point of view and request that the decision be reviewed by a natural person.

Please note, however, that we reserve the right to enforce the restrictions provided for by law, for example if we are obliged to store or process certain data, if we have an overriding interest in doing so (insofar as we are allowed to invoke it) or if we need it for the assertion of claims. If you incur any costs, we will inform you in advance. We have already discussed the possibility of revoking your consent in No. 3 Please note that exercising these rights may conflict with contractual agreements and this may have consequences such as early termination of the contract or cost consequences. If thisis not already contractually regulated, we will inform you in advance.

Exercising such rights usually requires you to provide clear proof of your identity (for example, by providing a copy of your identity where your identity is otherwise not clear or can be verified). To assert your rights, you can contact us at the address given in section 1.

Each data subject also has the right to enforce his or her claims in court or to lodge a complaint with the competent data protection authority.  The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (http://www.edoeb.admin.ch).

12. Changes

We may amend this Privacy Policy at any time without notice. The current version published on our website applies. To the extent that the Privacy Policy is part of an agreement with you , we will notify you of the change by email or other appropriate means in the event of an update.