From Invisible to In-Demand:
A Small Case Study of AAVIS STUDIO
Aavis Studio, a Bangladesh-based interior design and architecture firm, partnered with BetterRanker to solve a critical problem: a beautifully designed business with almost no presence on Google. In just 3 months, BetterRanker’s SEO strategy took Aavis Studio from fewer than 50 monthly visitors to a thriving organic search presence — growing traffic to 2,000+ monthly visitors, securing 20+ first-page keyword rankings, pushing Domain Authority past 30, and earning a top 3 ranking for “interior designer in Khulna.” This case study breaks down exactly how it was done.
About the Client:
Aavis Studio has been transforming homes and commercial spaces across Bangladesh since 2017. The studio offers a full range of services, including:
- Residential interior design
- Commercial interior design
- Modular design solutions
- Full home design
- Renovation
- Architecture
What sets Aavis Studio apart is its budget-friendly pricing combined with a distinct, signature design style — making high-quality, personalized interior design accessible to a wider audience. The studio serves clients locally, nationally, and internationally, with growing demand in key cities including Dhaka and Khulna.
Challenge:
Despite strong design work and word-of-mouth reputation, Aavis Studio’s website was effectively invisible online. Key issues included:
- Near-zero organic traffic — only 10–50 visitors per month
- Poor or non-existent keyword rankings across core service terms
- New website with zero search visibility
- Outdated, fragmented SEO foundation
- Significant technical issues suppressing crawlability and rankings
- No presence in the Google local map pack, despite serving local clients
- Low quality of incoming leads, with little control over who was finding the business
In short: a strong brand with a website that search engines — and potential clients — simply couldn’t find.
Goals:
Working with Aavis Studio, BetterRanker defined clear, measurable objectives for the engagement:
Goal
Target
Local keyword ranking
Top 3 for “interior designer in Khulna”
Organic traffic growth
+210%
Lead generation
Significantly scale qualified monthly leads (target: up to 1,500/month)
Domain Authority
Meaningful, sustained improvement
Audit Findings:
A full technical and on-page SEO audit of aavisstudio.com revealed multiple barriers to growth:
- Site speed issues slowing down both user experience and crawl efficiency
- Broken links and 404 errors disrupting site structure and user trust
- Missing meta titles and descriptions across key pages
- Thin content that failed to demonstrate topical authority
- No schema markup, limiting rich result eligibility
- Weak backlink profile with minimal referring domains
- Unoptimized Google Business Profile, hurting local/map pack visibility
- Mobile usability issues affecting a majority-mobile audience
- Duplicate content diluting page relevance and rankings
Strategy Implemented
Technical SEO
-Resolved site speed and Core Web Vitals issues.
-Fixed broken links and 404 errors.
-Implemented schema markup (LocalBusiness, Service, Review schema).
-Resolved duplicate content and mobile usability issues.
On-Page Optimization
-Rewrote meta titles, descriptions, and headers around target keywords.
-Optimized service pages for "interior designer in Dhaka," "modern home interior design," and "best interior design company near me".
-Strengthened internal linking and site architecture.
Content & Blog Strategy
-Developed keyword-driven blog content
-Addressing real client search intent (design trends, renovation guides, budget tips)
-Built topical authority around residential, commercial, and modular design.
Local SEO & Google Business Profile
-Fully optimized GBP listing (categories, services, photos, posts).
-Built local citations to strengthen map pack eligibility.
-Targeted location-specific keywords for Khulna and Dhaka.
Timeline
Phase | Focus |
|---|---|
Month 1 | Technical SEO audit and fixes — site speed, broken links, schema markup, mobile usability |
Month 2 | On-page optimization and content rollout — service page optimization, blog content targeting priority keywords |
Month 3 | Local SEO, Google Business Profile optimization, and link building to scale authority and local visibility |
Results
In just 3 months, Aavis Studio saw transformative results:
- 20+ keywords ranking on Google’s first page
- Top 3 ranking achieved for “interior designer in Khulna”
- Domain Authority increased to 30+
- Organic traffic grew from 444 to 2,000+ monthly visitors (a ~350% increase — exceeding the 210% target)
- Search impressions grew from 9,000 to 32,000
- Noticeable increase in lead volume and conversion rate, driven by higher-intent organic traffic
Before vs After Metrics
Metric | Before | After (3 Months) |
|---|---|---|
Monthly Organic Traffic | 444 | 2,000+ |
Search Impressions | 9,000 | 32,000 |
First-Page Keyword Rankings | Minimal/None | 20+ |
“Interior designer in Khulna” Ranking | Not ranking | Top 3 |
Domain Authority | Low (new/unoptimized site) | 30+ |
Local Map Pack Visibility | None | Established presence |
Lead Quality & Conversion Rate | Low | Significantly improved |
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